With OnEll dropshipping, your online store sells to the customer and purchases from OnEll under the commercial terms approved for your operation. OnEll supplies the product and ships it after payment is confirmed. Your store manages the offer, sale and customer relationship.
The API supports catalogue, variant, inventory and shipping queries, as well as order creation and tracking. Access is restricted to approved resellers; browsing the public catalogue does not grant API credentials or ordering access.
Start by introducing your operation
Tell the team about your store platform, audience, sales channels and regions served. OnEll reviews the application and sets commercial terms individually. Discounts are neither automatic nor identical for every partner.
The interest form starts the conversation. To operate through the API, request approval in your account and wait for access. Agree on commercial terms before committing supply to your customer.
Generate your token in the dashboard
After approval, the dropshipping area of your account lets you generate a private token. Use the documentation there to build the integration on your store's server. Do not place the token in public storefront code, browser applications or shared pages.
Your technical team should handle failures, authorisation responses and availability changes. Use the dashboard controls when a credential needs replacement. An integrated storefront still requires operational oversight.
Check the offer before selling
Use the product and variant identifiers supplied by the API. The colour, model and availability must match the customer's selection. Inventory reflects the time of the query; handle order creation according to the service response rather than assuming a stock query creates a reservation.
Calculate shipping for the selected items and the recipient's Brazilian postcode. The partner price is separate from consumer Pix, bundle and commission arrangements. Your margin depends on the resale price, shipping, taxes, fees and other operating costs.
From order to tracking
The flow is to confirm the product and variant, quote shipping, submit the order through the API, pay in the OnEll account and track its status. Shipping depends on payment confirmation. Do not advertise immediate dispatch or a delivery estimate different from the one confirmed for the order.
Your store maintains the customer relationship. Exchanges, returns, warranty and responsibilities follow the applicable terms and your agreement with OnEll. Agree on the process with the commercial team before starting.
What if my store uses Loja Integrada?
The API can support a custom connector, subject to the features and permissions available in your platform. Having an API does not mean that an automatically installable native Loja Integrada app already exists. Assess the integration with your technical team and consult the documentation after approval.
If you prefer purchasing inventory for your store, explore wholesale. If you want to refer customers and earn commission, see the independent reseller programme. These are separate operations with their own rules.
Your next step
Introduce your store to OnEll and explain how you plan to sell. Use the model comparison guide to select products that fit your audience.