Your store sells OnEll. Without starting with inventory.
An elliptical bike gets noticed. A partnership with its manufacturer opens new possibilities for your online business.
Sell through your online store with access to catalog, inventory, shipping and orders through the OnEll API. You handle sales and customer relationships; OnEll supplies the product and ships it after payment confirmation.
API available. Access is granted after OnEll approval and agreement on commercial terms.

More than another product. A new conversation with your customer.
Discover the elliptical bikeA distinctive storefront
Offer an alternative for people looking for movement, exercise and outdoor leisure. OnEll combines bicycle travel with standing elliptical movement.
Focus your energy on growing your store
Sell without holding your own bicycle inventory. Focus on your storefront, marketing and customer relationships while checking availability through the API.
Talk directly to the manufacturer
Use product information supplied by OnEll and commercial terms defined for your store. Access descriptions, images and technical specifications to clearly present each model.
Discover what could join your store.
Explore models, compare features and choose products for your audience. After approval, check current prices and availability through the API to keep your storefront up to date.
Compare models and featuresFrom approval to order: connect your business.
Request approval
Sign in and provide your store details and platform. The OnEll team reviews your application.
Confirm your terms
OnEll approves the partnership and sets your discount and commercial agreement. Orders must be paid before shipment.
Generate a token and integrate
Generate your private token in the dashboard and read the documentation. Connect your store’s server to OnEll’s catalog, prices and inventory.
Submit and track orders
Calculate shipping, submit the order through the API and pay in your OnEll account. Track the order status and delivery through your integration.
The OnEll API is ready to connect your store.
Products, inventory, shipping and orders in one integration.
Connect your store's server to OnEll's catalog, inventory, shipping and orders. After commercial approval, generate your private token in the dashboard and use the documentation to build your integration.
Exclusive access for approved resellers, with a private token generated in their dashboard.
Request API accessWhat you can integrate now
- Products
- Names, descriptions and technical specifications.
- Variants
- Models, colors and product identifiers.
- Content
- Images and information for your storefront.
- Inventory
- Availability checks to support your sales.
- Shipping
- Shipping quotes for the destination postal code and order items.
- Orders
- Order creation, payment status and tracking.
Using Loja Integrada or another platform? Your technical team can build a connector using the OnEll API documentation and your platform’s available capabilities.
Our next partnership could begin with your store.
Tell us what you want to build. Let us explore how OnEll can be part of it.
For online bicycle, sports and wellness stores, and people building a new online business.
- Tell us your platform, even if your store is still being built.
- Hear from our commercial team about the next steps.
- Review the terms before committing to sales.
To use the API, request approval in your account. This form contacts the commercial team and does not automatically grant access.
Privacy PolicyIntroduce your business
Before taking the next step.
How do I start selling through dropshipping?
The dropshipping API is already available. Sign in, introduce your store and request OnEll approval. Once approved, generate your private token in the dashboard, read the documentation and connect your business.
Do I need to buy a batch to get started?
You sell without holding your own bicycle inventory. Check availability through the API and submit your store’s orders to OnEll. Each order must be paid before shipment to the recipient.
Can I participate if I use Loja Integrada?
Yes. Approved retailers can use the OnEll API to develop an integration with their Loja Integrada operation. The API is available; the platform connector must be developed using its supported capabilities. This version does not include a native app for automatic installation.
I do not have a store or CNPJ yet. Can I register?
You can tell us about your project. A CNPJ is optional for this first contact. Operating requirements and documentation will be defined during the commercial review, before the partnership is approved.
How does reseller pricing work?
OnEll sets each reseller’s discount during commercial approval. Your price is available through the API, without stacking Pix, bundle or commission discounts. Shipping is charged separately and payment is required before shipment. Your margin depends on your selling price and operating costs.
Who handles shipping, returns and customer service?
OnEll supplies the product and ships it to the recipient after payment confirmation. You can check shipping costs, delivery estimates and order progress through the API. Your store maintains the customer relationship; exchanges, returns, warranties and responsibilities follow your commercial agreement with OnEll.
Is this the same as being a commission-based reseller?
With dropshipping, you sell through your own online store and purchase from OnEll under your approved commercial terms. The independent reseller program uses customer referrals and sales commissions, with its own registration and rules.
Your store. A new way to sell movement.
Explore the products, share your idea and talk to the manufacturer.


