Choosing a supplier starts with understanding a product your store can explain and support. OnEll offers outdoor elliptical bicycles, with a movement different from conventional cycling. Before discussing volume, assess whether your team can explain the concept to your existing audience.
Assess the range and available information
Explore the current models and identify frame and transmission differences. Ask which product information, photographs and guidance may be used commercially. Published brand material helps evaluation, but advertising use must follow the partnership terms.
A catalogue is not reserved inventory. Confirm variants, quantities, availability and replenishment terms for each negotiation.
Bring a clear negotiation checklist
| Topic | What to confirm |
|---|---|
| Commercial terms | Negotiated price, payment and proposal validity |
| Operations | Quantities, delivery, freight and replenishment |
| Presentation | Authorised materials and information |
| Support | Responsibilities and product enquiry channel |
| After-sales | Warranty, parts and customer request process |
Resale terms are defined individually. This guide does not establish a discount, minimum order or territorial exclusivity. These points belong in the discussion and proposal for your store.
Distinguish the programmes
Store resale, independent referrals and dropshipping are different operations. Resale requires defining how you buy and sell products. Dropshipping depends on approval and specific integration and order rules. Referrals follow the corresponding programme.
Compare wholesale, dropshipping and independent resellers before requesting terms belonging to another programme.
Prepare your introduction
Provide your business name, city, sales channels, audience and initial expectations. If you lack experience with this category, say so and explain how you intend to introduce it. Use the wholesale application to begin the review. A proposal based on actual operations is more useful than a sales forecast disconnected from your audience.